Website analytics is the process of tracking and analyzing how visitors interact with your website. Using tools like Google Analytics, we measure traffic, user behavior, location, engagement, and performance to help you understand what’s working and what needs improvement.
Analytics focuses on key areas like:
- Traffic sources: Discover whether visitors are coming from Google, social media, direct links, or ads.
- User behavior: See what pages people visit, how long they stay, and what actions they take.
- Audience insights: Analyze visitor locations, devices, and engagement.