SEO (Search Engine Optimization) is the process of optimizing a website so that it appears in the top results of search engines like Google. This is achieved by improving technical aspects, content, and user experience on the website, which helps search engines better understand what the page is about and how it can be useful to users.
SEO works through three main pillars:
- Technical optimization: Ensuring the website is fast, secure, and easy to navigate for both users and search engines.
- Quality content: Creating relevant, useful, and well-structured content that answers users' questions and needs.
- Authority and relevance: Getting other high-quality websites to link to your page, which shows search engines that your content is valuable and trustworthy.